3 Ways to build customer trust during COVID-19

Around the country, businesses are opening their doors and facilities are being used again. Yet, the fear of COVID-19 is still a haunting factor in customer experience. Confidence in the cleanliness and safety of a facility is proving to be a top priority.

Here are 3 big ways to boost customer experience and confidence during COVID-19.

Ensure your facilities are cleanliness certified

The Global Biorisk Advisory Council, a division of ISSA, announced a facility accreditation program called GBAC STAR which provides facilities the training on policies and procedures to control the spread of infectious agents. These certifications cover the agents responsible for COVID-19. Facilities such as McCormick Place in Chicago and Hyatt Hotels & Resorts have already jumped on board with the idea. A trained staff is one of the best ways to reach and touch your guests. By learning how to handle the growth of bacteria and viruses, you can bring about a calm confidence in the staff, which will leave the guests with the sense of safety and calmness. The certification provides a list of procedures that facilities can use to prepare their staff for COVID-19 and to deal with the challenge of a global pandemic.

The WELL Health-Safety Rating established by the International WELL Building Institute (IWBI), the organization that leads the fight to promote health in facilities worldwide. It brings together the support of 600 public health experts to combat the issues found with COVID-19 and provide guidance to owners and operators on how to reduce the spread of COVID-19. Once a facility is WELL Certified, it will have access to place a WELL Health-Safety seal on the entrance, access to WELL Health-Safety graphics, press releases, and social media amplification. A win for the business and customers!

Ensure your facilities accommodate for social distancing

After months of quarantine, the last thing any customer wants is separation from human interaction. Facilities should promote social distancing without losing the environment of togetherness. Time to redecorate! Reorganize your common areas to be inviting and comfortable. Make sure to allow room for people to have some space. If possible, use an outdoor area for your customers to meet. Invest in floor markers to ensure safe distancing habits are in place. Have sanitation stations and clean restroom facilities available. Establish a Liaison to ensure the areas of high risk are being sanitized and your social distancing protocol is being enforced.

Provide customers with supplies to prevent the spread of COVID-19

While it is true that we each need to do our part to prevent the spread of COVID-19, businesses can build a special bond and foster of sense of connection by providing amenities to customers. Small packs that include: a face mask, pair of disposable gloves, hand sanitizer spray, and powered vitamins drink mix. Don't have the budget? The company can provide a special incentive for customers to take these precautions. A discount coupon for a free pair of gloves and face mask, or a special coupon for a free bottle of hand sanitizer spray.

There are several ways you can build up confidence in your customers that your business is safe and generate trust. These 3 tips prove to bring your customers back confidently.